1. Key Business Values

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Key Business Values: Business Clarity !

Perhaps the most important word in business and personal success is the word "clarity". You must be absolutely clear about who you are as a person and what you are trying to do or accomplish in your business. Start with your Vision for your business. Do this by imagining what your ideal business would look like. Take some time to write it down, don't skip this step. From here your real planning starts - Your ideal business is your business plan. Click here to download a Business Plan Guide.

Foundations: 

The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock. Matthew 7:25

Fundamentally the small business owner must know what values they are going to align the business with. These values need to serve as a Lighthouse for everyday working situations. For example KeyPlay Business Solutions Core Vaues are:

•Honesty
•Respect
•Professionalism
•Uncompromising Service
•Valuable Solutions

Values determine your Mission, Culture and Purpose - Get Crystel Clear On These. Like your Life, give your Small Business Meaning - Have a Cuture of Meaning in your Business - Like our Pledge for example - it can be a small busness theme song for example - why not ? , your local football team does - I am sure your small business is just as important as your local footy team ?

Values also stop you from selling out on yourself in pursuit of your business goals and objectives. If it costs you in compromise, don't do it. Please listen to this short story by Jim Rohn. 

These values serve as a compass to all our stakeholders, employees, clients or customers etc,  Come what may, the business will strive to achieve them. The important question is Why ? Because if one was to think of their opposite then Kaos would reign. These values are for the greater good of all concerned. The important point in small business is that if you decide to take a particular stance, then try to walk your talk. Anything less leads to hypocrisy, which is a sure destroyer of business self esteem. Values such as rapport and trust must be cared for between stakeholders and that takes communication and relationship. Next time you have the honour of dealing with an ideal customer in your small business ask youself - Why ?  Why are they buying this product or service from me ? Why is the most important question. Study this quote and read the free E-Book that you can download below, 

....people are more likely to buy from a friend than a salesman....

Jeffry Gitomer, Cheif Executive Saleman

 

 

Click here to download Tools, Forms & Templates to implement step 1 - Key Business Values.

 

 


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